It’s called the “Motherhood Penalty” and reflects the extreme difficulty mothers face in staying in the workforce due to the work-life balance challenge.
Recent international studies suggest that motherhood is a unique form of informal learning seamlessly integrated into a woman’s lifelong learning journey rather than being a “gap” in the curriculum.
Skills like time and stress management, empathy, communication, multitasking, and problem-solving, are some of the soft skills, inherent in motherhood, that can be valued and practically applied in alternative work contexts, such as those offered by the digital industry.
The EU-funded project MAV wants to promote free access for new mothers (0-6 years old) to an up-skill and re-skill training program focused on emphasizing the application of motherhood’s superpowers in the field of new digital professions, such as that of a Virtual Assistant.
Applying the inherent cross-cutting skills of motherhood in managing digital communication projects for small and medium-sized enterprises (time management, empathetic communication, relational skills, multitasking, and problem-solving).
Managing the digital presence and development of a brand through an effective and efficient multichannel strategy (data entry for websites/e-commerce, creative SEO copywriting, social media management, storytelling).
Launching a career as a Virtual Assistant for local SMEs and becoming entrepreneurs (technical, legal, and tax aspects for starting a business and customer engagement strategies).
